Alf Rendell’s Souvenir Booklet c 1950s

Local photographer Alf Rendell in the 1950s, commissioned a souvenir booklet featuring coloured paintings of his photographs. Included was a glowing description of the region typical of the era (see below). In 2012 Alf lent his only copy of the souvenir for scanning to the Tauranga Library for electronic publication on Tauranga Memories. A screen quality version is attached. The Library has a high quality scan on its Retrospect database.

Filename: Tauranga_Souvineer_Booklet_by_A_Rendell.pdf ( download )

Size: 7.6 MB

Document type: application/pdf ( )

This book scan was archived at Perma CC in September of 2016:

The prosperous, pleasing garden town and seaside resort of Tauranga is 140 miles by road, or 181 miles by rail from the City of Auckland. The sister town of Mount Maunganui is reached by road encircling the upper reaches of the Tauranga Harbour for a further 18 miles; but it is also linked to Tauranga across the three miles of calm blue harbour waters by ferry service.

The town of Tauranga is picturesquely situated on one of the many arms of land stretching out into the harbour, the only natural all-weather port on the East Coast between Auckland and Wellington. Its beaches are clean and safe, and the sheltered waters ideal for yachting. Nature has indeed smiled on Tauranga and its environs. The brilliant sunshine, mild climate and fertile soil favour the growth of sub-tropical fruits and flowers. The town and district flourishes with the development of its citrus fruit industry, and the port is the main outlet for the export of timber from New Zealand’s vast exotic forests.

At the entrance to Tauranga Harbour stands, as silent sentinel, Mount Maunganui, 762 feet in height. The old Mount that has seen the bloody conflicts of tribal warfare among the Maoris, and has watched the red-coat soldiers with their muzzle loading cannon, looks down wrapped in its own memories on a comprehensive and colourful panorama.

At its foot nestles the town of Mount Maunganui, on a narrow strip of low land with water on either side. The ocean beach, broad, smooth, and white with its curling breakers, is only few hundred yards distant from the inner harbour, where a fleet of pleasure craft have their anchorage, and the calm, transparent waters ripple over the warm, white sands at Pilot Bay. These ideal beaches with their facilities for surfing, swimming and boating attract holidaymakers in their thousands each year.

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